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Online Master of Arts in Strategic Communication

Become a Leader in Exciting Strategic Communications Careers

100% Online Format

Accelerated 7-week Courses

Flexible Curriculum

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We’re here to answer your questions about admissions, financial aid, transfer credits and more. Fill out the form below to get in touch with a helpful admissions counselor.

  • Duration 2 years
  • Cost per Credit $825
  • Credit Hours 30

Program Benefits

  • Ranked among the Top 50 in College Factual’s 2021 Best Colleges for Communication & Media Studies.
  • Our customizable curriculum and accelerated courses offer a quick pathway to advancement.

Develop Strategic Communication Practices for the 21st Century

With a Master of Arts in Strategic Communication from UD, you’ll enhance your ability to develop persuasive messages using theories of communication, digital content creation skills and industry-specific techniques utilized in today’s emerging media.

Graduate ready to enter and advance in several leading-edge communication careers. We offer two specialization options in Public Relations or Social Media, or the ability to customize your electives to match your career goals.

Pursue Growing Communication Careers with Confidence

Whether you’re early in your career or an experienced professional, UD’s program equips you with the skills you need for advancement in expanding opportunities.

  • Media and communication occupations will add about 46,200 new jobs in the U.S. through 2029.1
  • Demand for media and communication occupations is driven by the rising need to create, edit and disseminate innovative messages through a variety of different platforms.1
More About Careers

Choose from Two Specializations or Build Your Own

Digital and Social Media

Set yourself apart with skills in managing enterprise-level digital and social media, reaching your target audiences with precision and using data analytics to measure and improve your impact on goals for businesses, organizations and nonprofits.

Public Relations

Learn to develop a public relations campaign and persuasive messaging, including the writing of press releases, features, profiles, public service announcements and more. Join this growing field on behalf of nearly any organization.

Customized Degree Option

If you’re interested in a particular selection of electives to match your career goals, the online Master of Arts in Strategic Communication allows you to select any five elective courses.

Adaptable to Your Unique Path

Accelerated 7-week Courses

Study with Expert Faculty

You can complete the online Master of Arts in Strategic Communication in as few as 2 – 3 years with full-time study, or finish part-time as your schedule allows.

The program couples core communication courses with a set of five flexible courses, which allows you to customize your degree from your own combination of electives or one of two specializations. Choose from topics including:

  • Crisis Communication
  • Public Relations Writing
  • Reputation Management
  • Social Media and Communication
Curriculum Details

UD’s Streamlined Application Process

Fully Online Application

GRE and Fee Waivers Available

Our graduate application system is designed to put you in control of the application and all documents associated with it. For the application, you’ll need:

A completed online application
A bachelor’s degree in any academic background from a regionally accredited institution
A GPA of at least 3.0. (If your GPA is below 3.0, you should still apply, as we take your strengths and skills in other areas into account.)
More Application Details

We’re Committed to Affordability

$825 Per Credit Hour

Scholarships Available

We work hard to keep our tuition affordable while maintaining the highest academic standards.

Financial Aid

In addition to a variety of scholarships, you could fund your program by receiving a grant, qualifying for federal or private loans, utilizing military benefits or pursuing employer tuition reimbursement. Our dedicated admissions and financial personnel will help you through the process, including enrolling in a payment plan if applicable.

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What You’ll Learn

In the online Master of Arts in Strategic Communication from UD, you’ll study the principles, theories, research practices and ethics of strategic communication. Then, you can specialize your skill set for the communication career you’re aiming for.

Program Outcomes

After completing the program, students will be able to:

Faculty Spotlight

Tara L. Smith, M.S., APR
Director, M.A. in Strategic Communication Program

Tara L. Smith, M.S., APR, is the director of the M.A. in Strategic Communication program and a full-time instructor for the University of Delaware’s Department of Communication. She teaches and advises public relations undergraduates and strategic communication graduate students. Tara is also founder of Tara Lynn Communications, an independent public relations consultancy.

Before joining University of Delaware, Tara lived in New York City, and worked in public relations and corporate communication roles at the headquarters of NBCUniversal News Group, Time Warner Inc., and Ketchum Public Relations.

Credentials:

  • M.S. in public relations and corporate communication from New York University
  • B.A. in public relations from The Pennsylvania State University
  • Accreditation in public relations (APR)

Awards:

Throughout her career, Tara has gained recognition from notable industry awards, including the CLIOs, SABREs, and the coveted PRSA Silver Anvil Award.

Publications:

About Our Expert Faculty

In this program, you’ll learn from faculty with extensive education and industry experience. They are available to you for one-on-one support as you work through your communication courses and aim for ideal career opportunities.

What it’s Like to Study Online

We pride ourselves on teaching and innovation, so you’ll encounter an advanced digital curriculum delivered by experts. Knowledgeable staff members are available to answer questions by phone, chat and email, and you can access technical support 24/7.

UD Online Student Experience

Answers to Common Questions

We’ve provided answers to the most commonly asked questions about UD’s online programs. If we missed anything, you can get in touch with a knowledgeable admissions counselor by phone at (844) 237-1338.

You can complete our program in as few as two years with full-time study. Most students choose to study part-time and take an average of two to three years to complete the program.

You can transfer up to nine credits from any accredited college or university. Graduate credits earned at another institution (but not used in the completion of another graduate degree) will be evaluated at your written request for any course except for the capstone. Contact an admissions counselor at (844) 237-1338 for more information about transferring your prior credits.

You may start this program in the fall, summer or spring semesters. Applications are accepted at any time up until a week before classes begin. Applicants are considered for admission on a rolling basis, which makes now the perfect time to apply.

Yes, you can complete the online program with your choice of a Public Relations specialization or a Digital and Social Media specialization. A third completion option is your choice of electives that best suit your career goals.

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