Master of Arts in Strategic Communication Careers

Prepare to Lead in the Communication Career That Interests You Most

Whether you’re new to the field or seeking advancement in your current role, UD’s online Master of Arts in Strategic Communication gives you the knowledge base, research skills, industry techniques and career services you need to reach your goals.

Tailor Your Degree to Your Career

Access UD’s Career Services

Gain Access to a Personal Career Coach

Known for Excellence: UD was ranked among the Top 50 in College Factual’s 2021 Best Colleges for Communication & Media Studies.

Advanced Preparation: Our program’s customizable curriculum, career advising and accelerated courses offer you a quick pathway to advancement so that you can take on any job in strategic communication.

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Explore Communication Careers that Suit Your Passion

Public Relations Manager¹ $118,430 per year

Social Media Director² $75,466 per year

Communications Director³ $71,597 per year

Communications Manager⁴ $66,384 per year

A Quick Pathway to Personalized Career Advancement

The University of Delaware’s Master of Arts in Strategic Communication program offers a wide variety of communication elective courses, individual career coaching and helpful career services so that you’ll have support as you transition into higher-paying communication careers with growing opportunities.

Throughout your online program, you’ll benefit from our robust career services and work directly with experienced faculty. When you graduate, you can pursue your goals with confidence knowing that you’re prepared to take on nearly any strategic communication career.

About 7,600 openings for public relations and fundraising managers are projected each year, on average, between 2019 and 2029.¹
The average base salary for those with a Master of Arts in Strategic Communication is $63,000 per year.⁵
Social media directors with strategic communication, marketing and management skills can earn up to $16,000 more per year.²

Career Readiness

As a UD Online student, you’ll gain access to all available student and career services from the University of Delaware.

Career Coaching

You can speak with a career coach one-on-one as you explore your passion and find the best potential job opportunities.

Digital Connections

UD’s career services tool, Handshake, allows students and employers to find each other via thousands of jobs and internships as well as upcoming networking events.

Choose from Two Specializations or Build Your Own

Digital and Social Media

Set yourself apart with skills in managing enterprise-level digital and social media, reaching your target audiences with precision and using data analytics to measure and improve your impact on goals for businesses, organizations and nonprofits.

Public Relations

Learn to develop a public relations campaign and persuasive messaging including the writing of press releases, features, profiles, public service announcements and more. Join this growing field on behalf of nearly any organization.

Customized Degree Option

If you’re interested in a particular selection of electives to match your career goals, the online Master of Arts in Strategic Communication allows you to select any five elective courses.

Program Outcomes and Skills Acquired

What You’ll Learn

After completing the program, students will be able to:

Develop a deeper understanding of strategic communication and acquire the skill set necessary to apply what they learn in the professional world.
Design and implement research for their organizations.
Design, implement and evaluate communication campaigns.
Deliver recommendations for the future of projects and issues they may face in their careers.
Write for multimedia with a professional audience in mind.
Analyze and evaluate competitors’ strategic communication efforts.

Core Skills You’ll Gain

Communication-based research
Ethical communication
Interpersonal communication
Persuasion
Project-based learning