30 TOTAL CREDITS
The curriculum for UD’s online M.A. in Strategic Communication includes 30 credit hours of cutting-edge strategic communication courses, covering topics such as social media management, public relations campaign planning, digital media strategy, strategic communication theory and research. Choose a specialization or build your own with a customizable curriculum tailored to your career.
You can complete the online Master of Arts in Strategic Communication in as little as 18 months, or you can study part-time at the pace that best fits your schedule.
Public Relations Specialization
Digital and Social Media Specialization
An examination of social media theories and management practices. Explore how to manage a brand on social media and how to create a social media strategy for any organization or individual. Students conduct social media research, execute a social media content analysis, and develop a strategic social media plan.
Explore the growing promise of mobility, the possible pitfalls of marketing in social media, and web analytics, including search engine marketing and search engine optimization. Students will learn how to define their audience, establish key performance indicators, measure results, and optimize the experience for the user.
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